Hello

I’m a multi-disciplinary designer with over 16 years of experience across brand, print, and digital design. My career has taken me through almost every corner of the creative world, from print production and publishing to branding, digital marketing, and web design.

I combine strategic thinking with creative execution to help businesses communicate clearly and confidently. My goal is always the same: to make design work harder, smarter, and more beautifully for the people who use it.

What I Do

I help businesses grow through creative design that connects. Whether you need a full brand refresh, digital campaign, or a simple piece of marketing collateral, I bring both the technical skill and creative mindset to deliver results that stand out.

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My Approach

Every project starts with listening. I work closely with clients to understand their challenges and goals, then turn those insights into visuals that communicate clearly and inspire action.

I like to show the creative journey, not just the finished product. Sharing ideas, sketches, and prototypes helps keep everyone aligned and builds stronger outcomes. Collaboration, honesty, and curiosity drive everything I do.

Core areas of expertise include:

  • Brand identity and visual development
  • Print design and packaging
  • Website and digital design
  • Marketing campaigns and social content
  • Video, motion graphics, and 3D visualisation
  • Exhibition and event graphics
  • Bespoke creative solutions and consultation

Experience

Over the years I’ve worked with a wide range of businesses, from established brands to start-ups. Notably, I helped lead brand and marketing design at Cleenol Group Ltd, where I developed brand cohesion and managed a complete brand refresh, built their digital presence from the ground up, and delivered major exhibition campaigns including Interclean Amsterdam.

Since moving into freelance work, I’ve partnered with clients across sectors to deliver creative, practical solutions that drive real results.

Creative Philosophy

Good design is more than visuals. It’s about clarity, emotion, and purpose. The most successful projects are those that connect with people and tell a story worth remembering.

I believe in balancing creativity with strategy — creating work that looks great and performs even better. Whether it’s print, digital, or motion, my focus is always on communicating the right message in the right way.