Cleenol’s sales team and distributor network needed clear, consistent collateral that could explain product ranges, compare features and support conversations with customers across meetings, events and wider communications.

I designed the materials around practical use, structuring technical and commercial information so it could be understood quickly and used confidently. Maintaining a consistent hierarchy and visual language was particularly important because the work covered multiple products, audiences and formats.

Deliverables included the main Cleenol catalogue, product flyers, comparison sheets, bespoke co-branded materials for distributors and interactive brochures for use at events and customer meetings. Together, these assets gave sales teams a dependable set of tools while reinforcing the wider brand across customer touchpoints.

The project reflects the long-term, day-to-day design support required to keep a complex product business communicating clearly and consistently.