Designers today face the significant challenge of creating work that’s not only original and impactful but also meets a client’s unique needs, especially in our hyper-connected world, where influences are everywhere. But how do you ensure that a visual identity…

As a designer, you get the opportunity to work with so many different clients on a wide variety of projects, each of which you pour an immense amount of creativity, time and passion into. In conversation with a recent client,…