Category: Thoughts

Designers today face the significant challenge of creating work that’s not only original and impactful but also meets a client’s unique needs, especially in our hyper-connected world, where influences are everywhere. But how do you ensure that a visual identity feels truly original? Originality, by definition, is about being distinctive capturing something unique that doesn’t…

As a designer, you get the opportunity to work with so many different clients on a wide variety of projects, each of which you pour an immense amount of creativity, time and passion into. In conversation with a recent client, I received some feedback that I had never really considered before, that it was “refreshing”…